Free UTM builder tool

UTM parameters, also called UTM tags or UTM codes, are small pieces of text added to the end of a URL to help you track where your website traffic is coming from. They tell analytics tools, like Google Analytics, the source, medium, campaign name, and other details about a visitor’s journey.

In simple terms, they all mean the same thing: unique identifiers that make your URLs trackable. By using UTM parameters, you can see which marketing channels and campaigns are actually driving results, helping you make smarter, data-driven decisions.

When naming your UTM parameters, focus on clarity and consistency. The goal is to make it easy to identify where your traffic is coming from just by looking at the UTM code. Here are some simple guidelines to follow:

• Keep names short and meaningful: Use concise words that describe the campaign, platform, or source clearly (e.g., utm_source=facebook, utm_campaign=spring_sale).
• Stay consistent: Use the same naming style across all campaigns to keep your reports organized.
• Use lowercase letters: Analytics tools treat uppercase and lowercase differently, so stick to lowercase to avoid duplicates.
• Avoid spaces and special characters: Use hyphens or underscores instead (e.g., utm_campaign=summer_offer).
• Add context when needed: Include details like region, audience, or objective if it helps distinguish between campaigns (e.g., utm_campaign=spring_sale_us).

No, the order of UTM tags in a URL does not affect how they are tracked. Analytics tools like Google Analytics correctly read each parameter regardless of their sequence.

What matters most is that each UTM parameter is correctly formatted and spelled consistently. As long as the tags are properly included in the URL, you’ll get accurate tracking data no matter the order.

When building UTM codes, consistency and clarity are key. Well-structured UTM parameters make it easier to track performance accurately and avoid confusion later in your analytics reports.

• Be consistent with naming: Use the same format for similar campaigns (e.g., “facebook” not “FB” or “Facebook”).
• Use lowercase letters: UTM parameters are case-sensitive, so “Facebook” and “facebook” will appear as separate entries.
• Avoid spaces and special characters: Use hyphens (-) or underscores (_) instead to keep URLs clean and functional.
• Keep it simple and descriptive: Choose names that clearly describe the source, medium, or campaign for easier tracking.
• Plan a naming convention: Set standard rules for your team to follow so everyone builds UTMs the same way.
• Double-check before sharing: Test your generated link to ensure it directs to the correct page and includes all UTM parameters properly.

UTM parameters are tracked by analytics tools such as Google Analytics, Adobe Analytics, or other marketing platforms. When someone clicks a URL with UTM codes, these tools capture information about the visitor—like the source, medium, or campaign—and display it in your reports.